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New 2 3/4-inch Thick, 6-inch Wide Bullnose Equates To Better Time Management & The New 3-PC. Ledgestone III Kit
Keeping In Touch
Higher Learning at The Cambridge Campus
Concrete Paver Installation Certificate Program

NEW 2 3/4-INCH THICK, 6-INCH WIDE BULLNOSE
EQUATES TO BETTER TIME MANAGEMENT

New! Cambridge 6 x 12 Bullnose in Sahara/Chestnut from The Crusader Collection with ArmorTec and in Onyx/Natural from The Renaissance Collection crafted with EuroTec.

It’s Wider. Using the new Cambridge 6 x 12 Bullnose will result in having to cut 1/3

less joints than a 4-inch Bullnose paver in a typical installation. This equates to less “profit-eating” labor. Lesser joints will also provide a more aesthetically appealing and more fluid appearance as coping traces around a pool, spa or raised stoop.

It’s Thicker. The Cambridge 6 x 12 Bullnose is 2 3/4 in. thick, which can save even more time laying a pool coping (see Cambridge Campus in this issue). In The Crusader Collection with ArmorTec, four solid colors are available — Onyx, Ruby, Sahara and Salmon — and nine Cambridge Blends — Chestnut/Bronze, Chestnut/Salmon, Golden/Onyx, Onyx/Chestnut, Onyx/Natural, Ruby/Onyx, Sahara/Chestnut, Salmon/Onyx and Toffee/Onyx. The Renaissance Collection crafted with EuroTec offers solid Sahara and five Cambridge Blends — Golden/Onyx, Onyx/Natural, Ruby/Onyx, Sahara/Chestnut and Toffee/Onyx. With this wide range of colors to choose from, Cambridge 6 x 12 Bullnose is a perfect match or complement to the colors and shapes of other Cambridge Pavingstones used in the field or borders of any project.

There will be 144 pieces (72 linear ft./72 square feet) per cube. Cambridge 6 x 12 Bullnose will be available late September 2006. 4 x 12 and 4 x 8 Bullnose will
remain available.

NEW 3-PC. LEDGESTONE III KITS KICK OFF
THE CAMBRIDGE SHERWOOD COLLECTION

New! Cambridge Ledgestone III ArmorTec in Sahara/Chestnut.
New! Cambridge Ledgestone III EuroTec in Onyx/Natural.

Meeting The Demand. The trend toward larger units and embossed surfaces on pavers has prompted the introduction of a new 3-piece kit from Cambridge. With its natural clefts, Ledgestone III from the new Cambridge Sherwood Collection affords users the look of sheared, natural stone without the natural stone cost.

Consider these features and benefits:

  • Modular design (13 1/4” x 8 13/16”, 8 13/16” x 813/16” and 813/16” x 43/8” units) with varying surface textures eases random placement (see Cambridge Campus in this issue).
  • Single cube configuration (114 sq. ft. per cube).
  • Superior wearing surface and high PSI with the appeal of bluestone and slate.
  • Manufactured-in spacer bars for uniform and tight 1/16” joints, optimum lock up and less required joint stabilizer.
  • 23/8” thickness allows larger scale Ledgewood III units to marry-up with other Cambridge shapes.

Cambridge Ledgestone III with ArmorTec is available in Chestnut/Bronze, Chestnut/Salmon, Golden/Onyx, Onyx/Chestnut, Onyx/Natural, Ruby/Onyx, Sahara/Chestnut, Salmon/Onyx and Toffee/Onyx. In distressed EuroTec, it is offered in Sahara, Golden/Onyx, Onyx/Natural, Ruby/Onyx, Sahara/Chestnut and Toffee/Onyx. Product availability is scheduled for October/November, 2006.

 

Keeping
In Touch

A Message To Our Readers

By Charles H. Gamarekian
Chairman/CEO Cambridge Pavers Inc.

Measuring Your Competitive Edge
From The Inside Out
Only twenty-two years ago, there were about three manufacturers producing concrete pavers in our market.  Now, just two decades later, there are ten producers with thirty or so combined machines pumping out pavers… in an attempt to keep up with the demand!  Last year alone, the industry grew an astounding 25% – 40% with more and more players on all levels competing for a piece of the pie.  More distributors and box stores to buy from… more contractors to install… more advertising and promotional devices to attract and persuade customers.  This growth rate is expected to continue for years to come.  Trust me, this is not a bad course of events.  As demand for pavers increases, so knocks opportunity.  But before we open the door, let’s look around inside.

Refreshing and maintaining outdoor displays helps to make good first impressions on new customers and also keeps old customers coming back for more DesignScaping ideas.

Distributors and contractors, do you fall into this growth mode?
Are you concerned about losing market share to your competitor?  We need to recognize that with competition as aggressive as it is these days, who isn’t?  But don’t just look on the outside to see what our competitors are doing, how close they are to us, and how much cheaper they are selling product. Whether we are a manufacturer, a distributor or a contractor, it may be wise to also look to the inside of our own organizations. 

What makes us tick?
The simplest of oversights can easily give a competitor an edge up.  For example, have we taken the time to examine what it is that our customers really want?  Is it knowledge?  Is it quick and courteous service?  How long does it take for us to provide what our customer is expecting from us?  What about confidence?

Sometimes it’s as easy as saying “Did we have everything that you are looking for? Or “Is there anything else we can do for you today?”… Or just “Can I answer any questions?”

Perception is an important motivator in turning an inquiry into a sale. 
It starts with how your phone is answered.  Will you be perceived as a company that is in too much of a hurry to satisfy customer needs?  Fly-by-night? When face-to-face with the customer, what is your dress code?  Is it neat and professional --- especially if you are on a sales call or behind the counter?  These things all speak to your company’s culture.
           
Take action: Encourage your contractor-customers to send homeowners to see your outdoor displays.  Seeing is believing.
           
Remembering a customer’s name is a win-win proposition.  “Good morning Sam.  How’s it going today?”  Think about it.  Doesn’t it make you feel good when the woman in the coffee shop addresses you by name or the host at your favorite restaurant greets you by name and lets you know that he or she wants to do whatever it takes to provide a wonderful evening?
           
Do you maintain your sales aids — project portfolios, displays and company vehicles? In the eyes of the customer, we score points for all of these things. And contractors, do you get right back to prospects who call, do you show up for appointments on time?
           
Don’t get me wrong.  Cambridge isn’t perfect.  But we strive for perfection every day and in every way.  And, more importantly, we try to earn your business with every truckload --- it’s never “business as usual”.

By the way, is there anything special that we can do for you today?

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Attention Contractors: We Need Your Photos!
A marketing opportunity for you! Do you have photos of your outstanding projects that we can feature in upcoming Cambridge marketing material? Submit photos (digital or prints) for consideration as soon as possible to your Authorized Cambridge Distributor or a Cambridge Sales Specialist.
Higher Learning At The Cambridge Campus
Outreach & Education

Thicker And Wider Cambridge 6 x 12 Bullnose Offers
An Advantage As Pool Coping

Concrete footing or quarry process used under new and thicker (2 3/4”), Cambridge 6 x 12 Bullnose pool or spa coping can be filled to the same level as the QP base for the field (see diagram).  As aresult, one uniform level of the base material is achieved.  Combine this feature with the extended 6” width, which requires less cuts and as a result, fewer joints, and Cambridge 6 x 12 Bullnose is an installer’s wish-come-true for this and a host of other applications.

Installing A Random Pattern With Cambridge Ledgestone III

The 3-piece Ledgestone III Kit comprises a 13 1/4” x 8 13/16”, 813/16” x 813/16” and 813/16” x 43/8” paver all with natural clefts as found in bluestone. Each 23/8” thick paver is a modular component of the 3-piece design, along the lines of Cambridge 4-piece Random Design Kits, but in a larger scale. We intended Ledgestone III to be laid in a random pattern as well, but in keeping with typical patterns found in bluestone or limestone installations where pavers meet at 3-way intersections (see diagrams). 4-way intersections will take away from the appealing, random placement look easily achieved with the Ledgestone III Kit, and aspired for with other flagging products.

Protect That Dimpled Surface From Scuffing
By Steve Jones, President, PAVE TECH, Inc.

Thanks to the recent upswing of heavily textured surfaces for interlocking concrete pavers, the incidence of surface scuffing has increased. This is a result of several factors. First and foremost, it is important that everyone in our industry understands the additional costs and precautionary measures associated with heavily textured surfaces on pavers. This includes informing and educating sales people, dealers, contractors and even project owners.
Charles Gamarekian of Cambridge Pavingstones, one of our industry’s most respected paver manufacturers, recently told me that Cambridge plants are equipped with technologically-advanced, multi-layer and single-pallet production machinery, which is designed to minimize or eliminate the occurrence of scuffing during the manufacturing process. However, because a higher waste rate does exist, additional steps are taken during the packaging phase to reduce surface scuffing during transport. For example, at Cambridge sand is sprinkled between layers of product produced on multi-layer machinery. This provides the benefit of reducing or eliminating scuffing during transport. Although most flatbed trailers today use air ride suspensions, it is also prudent to confirm the type of suspension prior to shipping of this type of paver.

Specialized Compaction Equipment Is Required
From a contractor’s perspective, there are additional costs and considerations. Contractors should be using specialized equipment to reduce scuffing during the compaction phase of the installation. Since contractors install these products for a living, it is important that they are properly equipped to install the product with minimal scuffing. The two main items to use with compactors would be a urethane protection mat that bolts to the bottom of the compactor. While this is an effective method of protecting heavily textured surfaces, it does slow the compactor’s speed increasing the labor cost. The other professional method is a bolt-on frame with heavy-duty rubber covered steel rollers. This product is excellent but almost eliminates the natural forward movement of the compactor requiring the operator to push the compactor the entire time, again increasing labor costs. Both options also reduce the compaction force, which then require additional passes with the compactor to achieve proper compaction and surface lockup. The side benefit to the roller frame and sometimes the urethane mat is that it can also be used on concrete paving slabs, natural stone and clay brick. Additional costs to the contractor would be a higher “cull” rate on the job. As long as everyone in the process knows of these issues when making product decisions and providing quotations then there will not be a problem. Cambridge Pavingstones, a leader in contractor support and innovation, is proud to offer these specialized pieces of equipment provided by PAVE TECH, INC. For further details, see your Authorized Cambridge Distributor or visit http://pavetech.com/tools/compaction.shtm.

Concrete Paver Installer Certification Program
Announcement

ANNOUNCING CAMBRIDGE-SPONSORED
2-DAY LEVEL I ICPI CONCRETE PAVER
INSTALLER CERTIFICATION PROGRAM
IN NEW JERSEY

By Charles H. Gamarekian, Jr.

WED., NOV. 1 & THURS., NOV. 2, 2006

Course Description
Again this year, Cambridge Pavingstones continues to be
a proud sponsor of the Level I ICPI Concrete Paver Installer Certification Program in New Jersey. Interlocking Concrete Pavement Institute (ICPI) presents these practical 2-day courses in an effort to promote the proper use and installation of concrete pavers. Courses are designed to enhance the knowledge of individuals involved in the construction of interlocking concrete pavements. Noted speakers and educators will present the curriculum, which typically includes topics such as contract basics, job layout, planning and installation, soil classification and compaction, the use of labor saving tools and lots more.

The program teaches industry guidelines needed by owners and supervisors
of paver contracting firms in this growing business. Minimum standards, as established by ICPI, can even help experienced installers rate their company’s performance in areas such as workmanship, efficiency and profitability. Inside and outside sales personnel in our Authorized Distributor Network are also urged to attend. While today’s consumers expect installers of interlocking pavements to be certified and many design professionals specify installation by ICPI certified installers, it is equally important that our Authorized Cambridge Distributors have an all-inclusive knowledge of relative products and installation techniques when dealing with their contractor-customers. Tuition for both days is $195.00 for ICPI members and $250.00 for non-members.

About The Instructors
Bob Grimm brings over 35 years of experience in the concrete products industry. He is a former ICPI Director, currently a certified instructor, and advises on new plant construction, production and organizational efficiency.

Ross Yantzi, owner of Ross Yantzi’s Pavestone Plus, has been a paver installer since 1986. He has taught over 3,000 installers since 1997 in 20 different states and provinces.

Special Dinner Session
Contractors and distributors who will not be attending the course are invited
to the special Dinner Session on Wednesday where Cambridge will introduce new products for 2007 — Cambridge Pavingstones featuring 3M™ ColorQuartz™ Crystals, 6” Wide Bullnose and Ledgestone III — and demonstrate our interactive DesignScape Visualizer™ “before & after” imaging software. Industry experts will also discuss current topics. For dinner reservations, contact Charles Gamarekian, Jr. at Cambridge, 201.933.5000 ext. 228 before Oct. 15, 2006. Both course
attendees and those just attending the dinner must RSVP. For more information and registration form, visit the News & Events page of our website — www.cambridgepavers.com.

Reserve now! Space is limited.

Date:
Nov. 1 & 2, 2006

Place:
Holiday Inn Saddle Brook, NJ
50 Kenney Place, Saddle Brook, NJ 07663

Hotel Reservations:
201.843.0600

(Please make hotel reservations no later than four weeks prior in order to take advantage of a special room rate of $119.00)

For info or to register For the Certification Program
Payment and Registration Form must be received at ICPI no later than Oct. 23, 2006


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